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Management of Electronic Media

Product Details

ISBN: 9780495569428

Publish Date: 01/08/2009

Publisher: Cengage Learning

Number of pages: 360

Description

Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.

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