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Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition)
Author Information
Efraim Turban, David KingProduct Details
ISBN: 9780132145381Publish Date: 10/14/2011
Publisher: Prentice Hall
Number of pages: 792
Description
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.
To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.
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