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Public Relations: Strategies and Tactics Plus MyCommunicationLab with eText -- Access Card Package (10th Edition)
Author Information
Dennis L. Wilcox, Glen T. CameronProduct Details
ISBN: 9780205170005Publish Date: 06/05/2011
Publisher: Pearson
Number of pages: 624
Description
Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition,clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensivetext is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
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