Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
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Market-Based Management (6th Edition)
Product Details
ISBN: 9780130387752Publish Date: 01/19/2012
Publisher: Prentice Hall
Number of pages: 576
Description
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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