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E-Marketing (6th Edition)
Author Information
Judy Strauss, Raymond FrostProduct Details
ISBN: 9780132147552Publish Date: 07/04/2011
Publisher: Prentice Hall
Number of pages: 448
Description
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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