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Strategic Management and Competitive Advantage: Concepts (4th Edition)
Author Information
Jay Barney, William S HesterlyProduct Details
ISBN: 9780132546348Publish Date: 07/24/2011
Publisher: Prentice Hall
Number of pages: 408
Description
Core strategic management concepts without the excess.
Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
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