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Media/Impact: An Introduction to Mass Media
Product Details
ISBN: 9780495571469Publish Date: 02/26/2009
Publisher: Wadsworth Publishing
Number of pages: 448
Description
MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.
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